Friday Favorites: mimvail

mimivail is a new collection of high quality, timeless children’s dresses. There are quite a few reasons why mimivail has become a favorite brand in our house.

Quality: These are the dresses that you’ll pass down amongst sisters & then package away in the attic & save forever. These are the dresses you’ll take out & show them on their wedding day. The dresses are made from high quality materials with wonderful details. Maggie’s favorite part about her dress is the felt covered buttons!

Charity: mimivail works hard to inspire hope for women in Uganda.

Each dress comes with a handcrafted bracelet designed by the women living in Jinja, Uganda. This initiative helps empower these women, and their children. Each season, Mimi Vail will have a new bracelet that will complement the collection. Maggie was so excited when she saw that her new dress “came with jewelry” & I am always thrilled to support a brand that supports those in need.

The Stories: Last but not least, I fell in love with the wonderful stories that accompany each style in the collection.

Going along with their celebration of little girls & the power of positive role models, the dresses are shown through 5 fictional personalities. The stories are fun to read & the accent is on clean, confident, boundless living and wholesome aspirations. The girls’ stories will continue & grow along with the brand. Reading Maggie the story, reminded me of days of my mom reading me stories about the Ingalls girls & some of the first American Girl books.

The story that goes along with Maggie’s dress truly reminds me of Maggie & her love of animals:

Navy Twill for Emi

Say hi to Emi,

Our warm friendly six year old who lives with her parents & younger sister in Tokyo. A huge animal lover, Emi recently found an injured baby bird & tried to nurse it back to health. Her mother thinks she’ll be a veterinarian one day. When Emi turned six, she had her birthday party at the Ueno Zoo. She wore her favorite cotton twill dress. It was comfortable, light weight & so easy to run around in.

I can’t wait to read Maggie the next part of Emi’s story when the Spring line launches.

Keep celebrating our sweet little girls.

I was not compensated for this post, however I did receive product for review from mimivail. As always, all opinions are my own.